The Movio app was inspired by today’s world of streaming services and the increasing lack of ownership of media by consumers. Corporations such as Netflix as well as other well-known media giants, will always have the say-so on when to give media and when to take it away. The Movio app is an app that aims to address that issue.
I started out by thinking about what I felt like was missing as someone who really enjoys media as an artform. I realized that I wanted to have more feeling of “ownership” of the movies and shows that I consume, and I decided that the best way to go about doing that was to design a store aimed at collectors of media.
To research and design a complete responsive web mobile as well as web experience for media collectors--- with a particular focus on movies.
I started this project off by ideating - sketching out rough ideas for the app that I thought would be good ideas for a basic e-commerce app. I ensured the inclusion of design patterns that users would find in any standard e-commerce app and proceeded to sketch ideas for these patterns down until I eventually settled on a few that I felt were solid enough ideas. After completing the ideate phase, I then moved onto the wireframing phase.
In the preliminary stages of preparing to build my initial lo-fi wireframes, I ensured that I had my user stories compiled. These included three things:
-Providing users recommendations of what they may want to see.
-Providing advanced filtering options for an easier time finding what users need.
-Allow users to see reviews from other people who have purchased the same product previously.
For my low to mid fidelity wireframes, I synthesized the user feedback I received, and was able to put that feedback into polishing and refinement. I proceeded to improve the visual hierarchy. I then changed the font into a font that was more legible for users. Following those changes, I revamped the login screen- making the username and password fields a line instead of a box; in order to give the app a sleek feel and look to it, which would help build user trust, and encourage them to continue to come back to the app.
I think the challenge that I ran into while designing this app was that I wanted to differentiate it from the experience of just going to somewhere like Amazon or big box retail stores that sold sell physical media. I wanted to ensure Movio would be the easiest place to get physical collectible forms of media for the consumer.
-I would likely make several addition to this app
- I want to add the ability to pre-order certain media that has yet to be released.
-I may even adjust the overall design, in a future iteration, to feel less like a cinema ticket selling app, and more like an e-commerce app.
If you like what you see and want to work together, get in touch!
aasiddeeq@gmail.com